1.) When people want feedback, they turn to their inner circle. Inner circles are great, but that’s only if you let some outsiders come in there.
2.) Grade A objectivity usually doesn’t come from insiders or people closest to you. These people by their very nature are biased (even if they don’t realize/admit it).
3.) Outsiders on the other hand are more likely to give you the truth. People who have no stake in the outcome. People with divergent thinking. People who can ask unexpected questions.
People who are edgy, non-conforming and unbiased. People whose opinions are different and whose skills/experiences have no intersection with the topic at hand.
These people might be the outsiders. But when it comes to feedback, they are the ones most likely to break the group think, remove the blinders and give you the raw, unapologetic (and sometimes bitter) feedback you need to hear.
Stay Humble! Stay Open!